In today’s age of social media, celebrity status is not only carried by actors and musicians, but also famous faces on social media. These new media celebrities are more often called influencers.
Nowadays, almost all personas on social media are competing to become big influencers. With various goals, becoming an influencer is a “quick way” to gain popularity and wealth.
Becoming an influencer is not difficult, but it is also not as easy as turning your palm. For those who want to start becoming an influencer, consider the following tips.
1. Cultivate the field of interest
Being an influencer is actually being the best version of yourself. This means that doing the things you love is one of the easiest ways to start a topic to cover.
Faking an attraction will only hinder and make it difficult later on. Every field has an audience, no matter how quirky or quirky it is. Be yourself, do what you like.
2. Sharing Knowledge
Being an influencer is not just about showing off what you like, but also sharing about what you like. Automotive love? Being an influencer marketing doesn’t stop just showing off your car collection, but also educating fans about these cars.
In essence, influencers are tasked with influencing, giving influence; influence both viewers and fans by sharing useful knowledge.
3. Be The Best Version Of Yourself
How to carry yourself on social media is also an important factor in becoming an influencer. As influencers, people will be required to be as perfect as possible.
With this demand, influencers usually tidy up their social media personas to make them look more professional. They usually put things that are too personal to avoid bias and don’t become a problematic figure on social media.
4. Looking for Friends
In the world of influencers, friends are not just people who can accompany you in difficult times, but also people who have value in the content field. With the right friends, a network will be formed and the content created will be easily spread across various circles.
But that doesn’t mean an influencer can’t make friends casually. Don’t monetize all friendships. Sort and choose which real friends you can trust about your personal life, and which friends are part of a network of influencers who can help each other spread their wings.
After the social media persona is formed, the next step that needs to be done is to maintain branding and content consistency. Fans follow you as an influencer because they expect a steady stream of content that they can enjoy regularly, even as often as possible.
Consistency is what makes content competitive in cyberspace. With millions of other types of content being uploaded daily, consistency helps an influencer’s fans track the content they follow.
6. Interact with Fans
After getting an audience, don’t forget to greet them. Fans usually also need validation from the person they worship so that they understand that the Influencer Spotlight is a real and tangible person, can be touched.
Aside from being a form of gratitude to the community that has been supporting all this time, there’s nothing wrong with being friendly to lots of people!
7. Collaborate with other brands, agencies or Influencers
If you are a nano Influencer, collaborating with well-known Influencers in your field can help provide access to their audience or make it possible to attract their audience to your business account. Attractive offers are needed in order to collaborate with them. If this is not possible due to a very wide reach, micro Influencers can be an option for collaboration, who do have followers that are not as many as mega Influencers but have close relationships with their target market.
Another way to collaborate with brands or agencies, you can send messages with templates that reach a variety of brands or agencies that are relevant to the promotions you can offer thus saving you time. The indirect way that you can do is by tagging brands and mentioning them when you share content about their brand. This may not give immediate results, but at least it will help you collaborate in the future.